Published inBrainEthics·Nov 1, 2022Is the world ready for mass predictions?Only a few decades ago, we saw a dramatic awakening in psychology and neuroscience. Benjamin Libet demonstrated that he could predict people’s simple choices for half a second before they felt like making the choice. Free will, it seemed, was an illusion! …AI6 min readAI6 min read
Published inBrainEthics·Aug 11, 2022Your brain predicts the market!A completely new part of neuroscience is emerging. One that shows the possibility of predicting massive market responses by testing brain responses in a small group. The secret to mass behavior lies hidden in our own enchanted looms. More than a decade ago, famed neuroscientist Greg Berns was watching the…Neuromarketing4 min readNeuromarketing4 min read
Published inBrainEthics·Jul 27, 2022You’re predictable!For a long time, studies in neuroscience have shown that human action is predictable. Recent studies show just how predictable we are. Imagine being a part of Benjamin Libet’s famous studies back in the 1980s. Here, you would be seated and given electrodes on your finger and a few on…Neuromarketing4 min readNeuromarketing4 min read
Published inBrainEthics·May 21, 2022Sex and money: common or different brain currencies?Is money treated in a different region of the brain than other types of reward? How are values computed in the brain? …Neuroeconomics4 min readNeuroeconomics4 min read
Published inBrainEthics·Mar 30, 2022The brain truth about creativityYour creative mind is lurking in the deep unconscious parts of the brain! Is creativity associated with right-brain activity? After all, this idea seems to be everywhere, so it must be the strongest link between the brain and the mind, right? No, it is not! Please forget about this horribly…Creativity4 min readCreativity4 min read
