Published inNeuromarketing for the PerplexedA neuro story of a single momentImagine a shopper in a busy supermarket. She’s walked past aisle after aisle of pretty packaging, flashing promotions, and shelf space…Oct 21Oct 21
Published inAI-PragmatistYour brain is a generative modelFrom Plato to prediction enginesSep 30Sep 30
Published inAI-PragmatistEuropean AI is growing upFrom neuroscience to policy, a new pragmatism emergesSep 4Sep 4
Published inAI-PragmatistMeta’s TRIBE and the Future of Simulated ConsumersFrom brain scans to predictive AI: where neuroforecasting is heading nextAug 21Aug 21
Published inAI-PragmatistGenAI in Ads: Hits & MissesA new journal issue nails some points but misses the bigger AI pictureAug 10A response icon2Aug 10A response icon2
Why your brain gives up on great ideasA new study shows how mental fatigue quietly hijacks your motivationJul 30Jul 30
Published inAI-PragmatistAvoiding the AI hype cycle (learn from neuromarketing)How can we avoid the AI hype cycle? Here are some lessons from the neuromarketing rollercoasterJun 11Jun 11
Published inAI-PragmatistIs AGI real — or just good business?When test scores, hype cycles, and shifting definitions blur the line between progress and profit.Mar 21Mar 21
Published inAI-Pragmatist5 Ways Predictive AI is Revolutionizing MarketingPredictive AI is the future of marketing that is already hereOct 22, 2024A response icon2Oct 22, 2024A response icon2
